GET TO KNOW
me
I’m Hannah Hoffmann, just a girl from a small town who lives for the sun, loves a good aesthetic, and has an undeniable obsession with the weather. If you need someone to hype you up, spark an idea, or just remind you that you’ve got this—consider me your go-to girl.
I believe creativity should feel good, self-expression should be effortless, and life moments deserve to be captured. My approach to business and social media is deeply holistic—prioritizing alignment, sustainability, and a people-first mindset. Because when you take care of yourself, showing up online (and in life) becomes so much easier.
Whether I’m creating content, coaching business owners, or just making a really good playlist, I bring the same energy—intentional, thoughtful, and just a little bit sparkly.
But you can call me Han!
Hiiiiii, I'm Hannah!
Creativity has always been at the heart of everything I do. From a young age, I wasn’t just dreaming up ideas—I was making them happen. Whether it was running my first photography business as a teenager (1stBORN Photography), planning out projects for fun, or looking for ways to make the mundane more fun, I’ve always been someone who sees the world through a curious, intentional lens.
That passion followed me everywhere. It shaped the way I approached work, from capturing moments behind a camera to helping business owners show up online with confidence. In 2021, I stepped into the world of social media management, working closely with photographers to bring their vision to life.
In 2024, I started leaning more into mentoring, creating, and helping people approach social media and content in a way that didn’t make them want to throw their phone off a cliff. (Been there!)
Now, Sunny Social is a space where creativity, connection, and strategy meet. Whether I’m coaching business owners, creating content, or capturing the magic of a wedding day, my approach remains the same: thoughtful, intentional, and always with a little sunshine.
The Sunny Social story —
I was always meant to be here, doing this with you.
i l-o-v-e a walk and talk outside (my love language)
MARRIED TO BE HIGH SCHOOL SWEETHEART, STEPHEN
I Met Taylor Swift in the 3rd grade & it was everything
I have a degree in Public Relations + Communications
the oldest of 6 kids, hence "1stborn photography"
BEING 'AUNTIE HANNAH' IS MY FAV THING IN THE WORLD
view my services >
Social media should feel fun, not forced. Whether you need content captured, creative direction, or a confidence boost, I’m here to help – and hype you up along the way. From wedding and brand content creation to coaching, and valuable resources everything I offer is designed to help you feel more confident online and take the stress out of showing up.
Lets make Magic the Sunny Way!
Welcome to
the Sunny Side!
"Hannah is THE BEST! She is so kind and caring and makes you feel very comfortable about working with her. She ensures that you still have as much control as you'd like while managing your social media. If you're thinking about hiring a social media manager, choose Sunny Social Collective!! You won't regret it, and it'll be one of the best decisions you make to free up your time and finally see growth in your account!"
- Andrea Seaver
Hannah is absolutely amazing! I had a Coaching Call with her, and she helped me work through the strategy for my social media management business. She’s honest and straightforward – no vanity metrics or vague “try harder” advice. Instead, she gave me practical input, shared the tools she uses in her own business, and set me on the path to scaling mine. Plus, she's incredibly supportive and will become the ultimate business bestie, cheering you on as you navigate entrepreneurship.
- Haymaker Marketing
When I tell you Hannah thinks of everything!!!!! She not only enhanced my clients experience with incredible content delivery, but enhanced my entire workflow during the wedding day. I would say she’s a fly on the wall, but this girl brings so much love and energy to the room that wouldn’t do her justice!! She captured those little details you may miss to ensure your clients have every moment captured. She NEEDS to be part of your client experience!!
- Emilie Leazier Photography
This girl is magic! within 75-min I had a FULL instagram plan for reels, posts, weekly guide and stories along with how to update my profile to maximize traffic. I will be booking another call in a few months when I implement all that we covered!!
- Dru Houchen
"Hannah had amazing insight to social media and VERY helpful ideas to how to grow your social platforms. Her personality is so easy to get along with and she made the call comfortable. I felt like I could ask her anything! Not only did she help me with my social media and potential social media marketing.. she is an ENCOURAGER! Loved my call with Hannah at Sunny Social. She is very knowledgeable and has the best tips. Would highly recommend setting up a call with her!"
- Hayley Forbes
I had the honor of working alongside Hannah, while I was second-shooting a wedding. She did a tremendous job at getting all of the special moments. Hannah is such a fun personality to be around and truly enjoys being in the moment with her couples! And when needed, she can immediately step into the moment while remaining invisible. She has such an eye for capturing moments, documented, candid, and posed alike. If you ever have the honor of working Hannah, I know you will have such a fun-filled time and you will leave with the best content and plenty of it!
- Lauren Gray
- Kaylee Lynn Creatives
"Hannah has been a lifesaver for my business and essential in its growth! I’m so thankful for her, and her insight! Hiring Sunny Social was the best investment of my business yet and I highly recommend her to anyone that wants their business to thrive!"
I enjoyed and learned a lot from my coaching session with Hannah! She gave me many tips and advice and even app suggestions on how to make my business better and more efficient. She is very easy to talk to, gives a lot of examples. She answered all my questions on how to grow my business account and where to begin. I'm so glad I took the time to book this call; I Highly recommend it!
- Cara Xerez-Burgos
Hannah was so fun and easy to work with, and gave me so many incredible ideas to improve my marketing and social media presence. Time to put it all into action! I highly recommend working with her.
- Meredith Waller
Really enjoyed my coaching session with Hannah!! She gave fresh perspective on my profile, posting strategy, and how to reach more of my ideal clients! She is easy to chat with and is thorough with explanations. She is very personable!!
- Maddie Schmitz
Hannah is just the best! She has such a creative mind and collaborative spirit. She knows her way around social media and is authentic in the process. Highly recommend!
- Susan Hay
Could not recommend Hannah more! Her perspective and insight were invaluable when looking to grow my Instagram and business. She has a gift for this!!
- Impact Media House
